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Friday, November 30, 2007

Comments

Sean

How about Ampersollie? Olallersand?

AnitaD

My first reaction was "no way, that's too weird!" And, then reading further I was intrigued by the idea of a simple symbol on a business card, on your window, on your menu... it is delightful! I think it's become a front-runner for me.

Besos de Sal and Contigo are still huge favorites of mine.

Anita

Much as I would love to claim the idea as my own, you found it yerself. I just walked through the frame without knowing I was carrying something sparkly that would catch your eye.

I do adore Ampersand in a way that I find hard to articulate rationally. It has a good vibe, fabulous logo possibilities, and that oh-so-critical alphabetical advantage.

And hey, you'll have a perfect signature cocktail lined up. :D

Fatemeh

I hope you will value this comment, because it's the first one I've left.

I LOVE AMPERSAND.

Diane

I hate to be the crotchety standout, but I don't like it. One should not name a restaurant after grammatical or printset marks. I can't get close to either tilde or ampersand. I would probably also say no to comma, umlaut, or hyphen.

Judith

Print a nice big one on a card. Take it somewhere where you target demographic hangs out. See how many know what it's called and can spell it. Maybe I'm mistaken, but I don't think you'd get 100% recognition - might even be pretty pitiful. Unless you're expecting a pretty old, highly literate demographic.

shauna

Oh, I love it, but it's a writerly thing. I think after this barrage of words, it's a wonderful refuge.

yes.

Anita

Just to clarify, cause some of the other commenters have me worried: Are you meaning to use just the symbol alone as the name, with no letters spelling it out?

Everyone in my office knew what Ampersand meant when I said it, but I think if you just use "&" as the name, people will call it "and".

I love it as a logo and a general design element, but I think the name would need to be "Ampersand" not "&".

catherine ross

I don't like ampersand. Too gimicky.

I love Contigo! Here's why: it's warm and heartfelt, upfront and straightforward, captures connection with a Spanish flavor while suggesting intimacy, covers all kinds of relationships. Conveys a cozy sense of "us". Has no sense of affect or "trying to be something". Also, easy to pronounce and, frankly, poetic.

brett

To clarify, the name I'm considering is "ampersand." The & sign would play a strong role in the restaurant's graphic identity system were I to choose this name.

elarael

Hmmm. Suits your restaurant/blog writing endeavors. Definitely gimmicky and maybe a bit heavy handed. But then maybe that's a good thing, marketing-wise.

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