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Tuesday, November 13, 2007

Comments

Anita C.

All fingers crossed that your nasty business comes out as well as can be.

matt

you'll be in our thoughts and we are sending big old giant gay hugs from Southern California :)

Tracy

I know you're relatively new as a Noe Valley resident, but you might have heard of Herb's Fine Foods, a little greasy spoon that had been open for decades that suddenly closed down a couple of months ago. Well, Herb's had a peculiar sign out front that was meant to say "open" but because of size constraints was put on an angle, making it look like "nepo." It was a running joke for years that Herb's was nepo. Just a thought. It makes me smile.

Judith

I have been trying to figure out what this naming kriya reminds me of, and I have an idea as to why you're not having much luck so far resonating with anything. It's like naming my son was. I went into delivery without any names picked out, with no ideas and no list. Why? Because I simply couldn't pick a name before I'd met him.

I think you need to meet your restaurant before making a decision. Watch the construction, see how it feels, and hang out in the space. Play with the lists you've made, and eventually, your heart will choose the name, not your head. And having this week's business behind you will help.

Don't push the river. You don't have to decide now. Wait for your heart.

Diane

I was going to say pretty much the same thing as judith, but she said it so well, I'll just say..."what she said!" - give it time and let it come from your heart.

brett

Thanks everyone for your kind words. Tracy, I love Nepo. If there weren't already a Nopa I'd strongly consider it.

Towse

I suggested "àvia" ("grandmother") elsewhere (back in the first list of suggestions).

Have you thought about (and discarded) "open–hearth"? "hearth"? "embers"? "lento"?

I know if we just keep throwing suggestions out there, you will fall in love with one of them. ...

Good luck with your business.

Get rest.

Nicole

Alienated by your fickleness? No Sir. We are instead smitten with your tenacity and humanity. Thank you for letting us participate in this wonderful endeavor , Brett. We'll do our best to help you " Shoot for the stars " !

june2

For a spin on Veridian, which sounds too harsh to me, how about Verdure?

I see the restaurant design with that one too, incase your interested.

barbara

If only finding a cure for cancer was this much fun, we'd have it yesterday. As Olallie is out of favour I'm suggesting in English LIFE (or maybe Vida or Vida Fresca).

art

Wow.

Vida.

That's a good one.

Sounds nice, very symbolic.

Kua

What about Sardana instead of Sardina? It isn't English, but it isn't hard to pronounce, and the dance makes a great metaphor for community, celebration, a slow life, etc...

gwinn

I, too, want to chime in and thank you for allowing us to be part of this process. In a previous life, I did a lot of brand identity research and creative concepting, and it is hard! So many reactions based on idiosyncractic and usually undefinable internal triggers make it extremely difficult to come up with something -- one thing -- that will resonate with everyone.

Good luck.

P.S. Has someone already suggested "Farm Fare" or "Kitchen Fare"? I'm a big fan of "Open Kitchen" too. The kitchen is my favorite room in any house, and it immediately makes one/me think, "good things come from that place."

Dr. Biggles

Well, of course my first thought when you sent out the email was, "Meathenge the Restaurant". Something a little Mel Brooksy, ya know?

I'm seeing a clean white sign, about 5 feet across and 3 feet wide. 1 single spot light pointing to, "Fork You". Or maybe, "The Concave Spoon"? TCS, catchy non?

Maybe it's better that I keep to myself.

Biggles

Jax

Just a suggestion, but when narrowing it down, don't forget to have a name that potential patrons can actually spell correctly. I work in telecommunications and when it comes to directory assistance, a customer won't find your address or phone number if they can't spell it to the operator.

dennisw

Restaurant name suggestions:

-Communique-

-Once Upon a Time in Cataluña-

Inevitably people will start calling the place Cataluña

art

Dr. Biggles,

yooo kwayzy!

Me likes your site.

SlobDog

No worries. Just think this will be but one of your fabulous restaurant locations - you'll get another chance to name your next creation!

Julevert sticks out in my mind, Avia Embers, Fork You, Open Kitchen, Nepo is short and sweet - these are just a few of many that sound nice - glad I'm not making this decision.

Time to snack on some fontana cheese.

Rachel

Don't know why I was thinking of this in the middle of the night, but here is what came to me:

Agri (with an accent on the i), because it sounds both like Agree, which is a convivial term, and short for Agriculture...and it starts with A

Gather...for obvious reasons

Allium...the family of plants that includes onions, etc, and the ever important garlic...and it's another A

Leaf, I like this one because is has double meaning. The obvious, a link to nature, but the less obvious, is that a leaf is what you put in a table to make room for more friends..


The question I was wondering was if the name has a numerical start, is it listed above A on opentable? If so, are there any names with numbers that strike you?

Rachel

Don't know why I was thinking of this in the middle of the night, but here is what came to me:

Agri (with an accent on the i), because it sounds both like Agree, which is a convivial term, and short for Agriculture...and it starts with A

Gather...for obvious reasons

Allium...the family of plants that includes onions, etc, and the ever important garlic...and it's another A

Leaf, I like this one because is has double meaning. The obvious, a link to nature, but the less obvious, is that a leaf is what you put in a table to make room for more friends..


The question I was wondering was if the name has a numerical start, is it listed above A on opentable? If so, are there any names with numbers that strike you?

bron

A Few Chairs Missing

Doug

Wow - that is a tall order :)

What about something that incorporates Forage -- like Forager, Foraging?

It conveys the sense of looking and finding and a sense of the great outdoors and wholesomeness??

Bonnie

I have gone through this same sort of mind-f&*@ trying to come up with a title for a novel in progress, a way to represent years of work and inspiration and frustration. I think it's important to get it right. I also think it's critical to listen to yourself, and not let all the chatter and opinions you've solicited confuse you. A lot of expectant parents I know don't tell anyone the kids' name, just so they don't have to hear people's impressions.

I think both Casolano and Veridian sound, on just a gut level, like classy Mediterranean-inspired places. Olallie is more placeful, and since most people won't know what it means, also works on just an ambient, feminine, cozy-not-stuffy way. Trying to incorporate all these abstract concepts such as openness and farm-to-fork (as much as I applaud that!) can't really be done without resorting to clunkers like Agrariana (there's one in DC). I like Hearth a lot, but it's actually kind of clunky to say. I like Vida too.

Good luck with it all -- you know, there are plenty of beloved restaurants with terrible names (I would put Acme, Boulette's Larder, and Millennium into that category). With your cooking, you just have to get people in the door once!

Marc

What about these names?
"Allioli": Catalan sauce containing garlic, salt and olive oil.
"Sofregit": onion fried slowly in good olive oil (not much), with a little tomato (and optionally garlic).
"Suquet": excellent dish cooked by fishermen working along the Catalan coast. Simply good fish, potatoes, tomatoe, some green pepper, ..., and finished with some allioli.
Good luck in your new project!

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