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Monday, November 12, 2007

Comments

Adele

I'm afraid your poll isn't working for me - it'll only let me select one option.

I think Mortar & Pestle might be my favorite. I like Bardine, but I think Sardinella sounds too much like "salmonella" - definitely not a good association in a restaurant name.

I really don't like Swoon, and Viridian just doesn't make me think of food... it sounds like an upscale hair salon or boutique.

art

I think of salmonella when I hear sardinella.

I think a lot of people's reviews are mixed on open kitchens. It's one thing to have an open kitchen and another to advertise that you have one.

Mortar and pestle is nice but it has kind of a medieval ring to it.

brett

Thanks, Adele. I fixed the poll. You can enter multiple choice votes now.

Jack at Fork & Bottle

I really like both Mortar & Pestle and Swoon.

(Vote button does nothing, it seems.)

Jack at Fork & Bottle

(But with a reload - it does work now.)

brett

Try again. I got rid of the "other category" and added mortar & pestle, which I had forgotten to add.

chris brandow

I like Open Kitchen the best, but it needs a tweak. It is perfect way to capture what your kitchen is about in many ways, but it seems to obvious, literal, or heavy-handed. Keep riffing on this idea. it is really close to a cool name, I think. But it does leave out the regional & field to plate ideas. Hmmm... that's the challenge isn't it. Three strong, complementary concepts competing for recognition in the name.

Jeanne

Mortar and Pestle could be the name of a pharmacy and is the symbol most often used by pharmacies. Doesn't work for me at all. Swoon is unique but you might tire of it quickly, and could be difficult to logo. Veridian sounds stiff. Viridiana is too complicated. Casolona still has the "ass" sound in it and is boring. I'm liking where Chris is heading.....

Stephanie

I'm sort of worried that Bar Sardine/Bar Sardina sounds too much like Bar Tartine...

Silversara

I'm joining the sardinella sounds like salmonella bandwagon. Love the word swoon!

catherine

Wow, I can't wait to see the menu! With all of this name discussion, it is making me hungry for some fabulous Spanish food.

I am sure that it will rock because of the thought that has gone into the name. Yum!

sam

The poll won't let me vote for "none of the above".
None of these ring my bell.
I too love my pestle and mortar. But it seems odd to me the other way round and I wouldn't name a restaurant after it.

EB

Nope.... not high... right now... the first thing I thought when I saw Sardinella was Barbarella. Made me giggle that you did too. And again... giggling because it was funny. No... not high.

Tracy

salmonella will make you swoon...

Diane

I still like all of the short list from the round with "tirana" and "julivert" much better than anything else offered to date. Most of these are "meh" to me. I like sardinella. Otherwise - meh...

Tea

Can I vote for Picada? I like it!

I also like some less obvious variation on open kitchen.

barbara

I've been away for a couple of month so have missed the name game. Tonight I have read every post and voted for my favourites but I still like Olallie best.

Bonnie

Eh...meh..something happened and all these contenders now sound over-thought, under-inspired to me. I agree with you that regardless of this wonderful blog's popularity (and I love sardines too, incidentally), referencing the tasty fishies n the name will probably put a few people off. (And maybe they don't deserve to eat there anyway, but...)

Mortar & Pestle sort of lands with a thud, tonguewise it's Germanic. Swoon sounds like a trendy bar. Viridiana is my favorite but it's a bit of a syllabic mouthful.

I really like how enthusiastic you are about Open Kitchen, and how it ties together the layout with your cooking and life philosophies. But it sounds blah to me (and reminds me of OpenTable, the reservation system). I know you're down to finalists, but I think you should play with Open Kitchen some more, like Chris says above. I don't speak Catalan, or even Spanish, but I did some Catalan dictionary Googling and here are a few new suggestions (that you may have already thought of and rejected):

OBERTURA ("opening" — you, the restaurant, and the kitchen space)

ESTRENA ("opening night" — same idea)

I also like both of these just on an auditory level for sounding feminine and soft but not cutesy or prissy.

My 1.5 cents.

aja

Hey B,
I like the sardine route but think it needs to be mellowed down just a bit - I know it is a bit late in the game, but how does Baradina (needs to be said in a soft spanish sibbilant...) or Barina or being even more round about and less in your face - SaBar or S'Bar?

I'm glad you're back, glad you're looking forward, and glad that you are seeing the sparkle in your cava again - I missed having you around on my screen.

Melissa

Like Bonnie, Open Kitchen makes me think of Open Table. Also, Open Kitchen is OK, which may or may not be okay with you. I like the feeling behind it, just somehow re-worded.

Towse

I like Swoon. Second the Sardinella'Salmonella connection.

I was going to suggested Quixote but there's already a Quixote in our fair ville.

But here are my reasons anyway: Most people would know how to spell it even if it does have that funky "x" there and there you'd be the Don Quixote of the kitchen, chopping field greens with Sancho Panza, changing the world, one dish at a time.

Steve Dunham

You could also consider just "Pestle" as a variant to Mortar and Pestle (which sounds a little like a pub to me).

Another cooking-related name that comes to mind is "Fond", but french is a bit far afield from your criteria.

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sardines defined

  • sar·dine (n) 1. a young herring or similar small fish. 2. a metaphor for the small and often less well-known ingredients, restaurants, farmers, and artisans that San Francisco-based chef Brett Emerson writes about in this website.
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